Frankfurt / 3 June 2008 – Eintracht fans watch out: on 12 August 2008 there will be a replay of the legendary 1960 European Cup final in England regarded as the "best game ever." On this date, an Eintracht Frankfurt v Real Madrid friendly takes place at the Frankfurt Commerzbank Arena. This summer's football highlight was organised by SPORTFIVE, Eintracht Frankfurt's marketing partner.
This is the second European friendly that SPORTFIVE organises and promotes for Real Madrid, which was officially described by FIFA as the best club of the 20th century. As the organiser, the Hamburg sports marketing agency has exclusive marketing rights to promote this match.
"We were able to make this great encounter possible thanks to our good relations with both clubs. International friendlies like this one between Real Madrid and Eintracht, outside of routine league matches, offer great entertainment value as well as high quality sport," said Heinz Anders, SPORTFIVE team director in Frankfurt. "We are really pleased to have been able to arrange this football highlight with Eintracht."
"To pit ourselves against Real Madrid at home in August is an important test before the season starts. For everyone at Eintracht - the coach, the squad, the first team and above all, of course, for our fans - this game is an absolute high point," said Heribert Bruchhagen, CEO of Football Eintracht Frankfurt AG.
"We are very happy to participate in this friendly match that for sure will be perfectly organised and will be a complete success for everybody," said Predrag Mijatovich, Football Manager of Real Madrid C.F. "We are pleased to be able to line up against a historic club like Eintracht in August."