S.V.-RSA Bulgaria was an exclusive partner of the German media concern SPORTFIVE GmbH & CO.KG on the territory of Bulgaria for 12 years.

After long negotiations a new agreement for the TV broadcasting of the matches from the Bulgarian championship was signed on August 22, 2008. The rights for the next 5 years were bought at a record-breaking amount by TV2. Since season 2009-2010 the television will become the owner of the full rights, as till then BNT has a signed agreement to broadcast one match at each round with the right to choose which match to broadcast. For the present season TV2 receives the rights to broadcast seven of the eight matches in each round, excluding the match, which is chosen by BNT. The President of the Professional Football League and Manager of the company, which is the rights’ owner of our native championship “S.V.-RSA Bulgaria” Valentin Mihov and the President of the Bulgarian Football Union Borislav Mihailov officially signed the contract with TV2’s representatives before dozens of journalists in “Rodina” hall at “Vassil Levski” stadium. “It happens so rarely to sign such an agreement and we thank our partner for helping us in this very difficult moment”, Mihov commented. “Together with the efforts of Mr Mihov and of the working group, with the active participation of Todor Batkov and Grisha Ganchev, we sign a contract without any analogue in the history of the Bulgarian football”, Mihailov added. “The first weeks we will start with the broadcast of one match directly, but gradually together with our colleagues from RING we will try to show the whole football variety in the country”, Yana Ivanova, Deputy-director of TV2 said. After signing the agreement the clubs will receive much more funds from the TV rights. But in reply to that the clubs have to fulfill definite conditions and will have repair their stadiums in order to ensure trouble-free and civilized TV broadcast. “The clubs will receive a part of the contracted amount for TV rights in advance in order to make the repairs”, announced Konstantin Bazhdekov, an Executive Director of Levski team and a Head of the working group of the rights negotiations. The rest of the funds will be allocated between the clubs according to how often their matches are watched and according to the number of points won in the final ranking.

After giving the rights for TV broadcasting to TV 2, “S.V.-RSA Bulgaria has the following rights:
 
Rights for general sponsor of the Bulgarian football championship

Rights for main sponsors of the Bulgarian football championship

Static and LED advertising panels at the TV matches